> For the complete documentation index, see [llms.txt](https://tordess.gitbook.io/tordess-white-paper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tordess.gitbook.io/tordess-white-paper/gtm-strategy.md).

# GTM Strategy

Tordess completed an integration with OKX in 2023, acquired a few thousand users with $0 spent on marketing. Most of our growth so far has been through affiliate programs, referrals, word-of-mouth marketing. 

We plan to start with Web3 GTM strategies before moving to traditional prop firm approaches. This includes growth through crypto native social media (Twitter, Debank & Telegram), referrals & affiliate program, SEO, etc. In contrast, traditional prop firm approaches such as paid ads, trading education programs, sponsorship & events, etc. can be applied at a later date. 

Introducing $TDS – a native token for Tordess platform, with CEX listing, token buy-back programs and staking rewards are also effective ways to reach out to millions of crypto users worldwide.